Run your first ad campaign

Campaigns put your products in front of people who don’t follow you yet. Start small — ₦10,000 to ₦30,000 over a week is enough to learn what sells.

Choosing a goal

1. Sales — when you have a clear offer and price.
2. WhatsApp messages — when people usually ask before buying.
3. Awareness — when you’re launching something new.

Reading results

1. Return: how much came back for every ₦1 spent.
2. Cost per result: what each order or chat cost you.
3. Pause anything with a return below 1× after three days.